Omni-channel Marketing Attribution
In most marketing situations, conversions are usually credited to the last click or touch-point before a conversion or sale. In today’s multi-channel world, this approach provides minimal insight into your customers’ journey and does not effectively evaluate the marketing channel and campaign mix. Omni-channel attribution is a complex and advanced analytics approach that uncovers the true impact of marketing activities across channels.
Causata’s Omni-channel Marketing Attribution analytics dashboard helps marketers investigate how various marketing channels and offers work together to create sales opportunities and campaign conversions. It uncovers the top performing channels and answers several questions including:
1. Which channels are most active and when? Number of touch-points across various channels and sources – by time frame, by products and by campaigns 2. How many unique customers are active across various channels? Number of unique customer identities – by channels and by products 3. What are the top 5 paths that lead to conversion? Advanced “pathing” analysis based on aggregated customer journeys with time spent on each channels*. (* available in the next version)
Partner Website: http://www.causata.com
Support URL: http://www.causata.com/content/contact-us
Support Email: firstname.lastname@example.org
Support Phone: (855) 228-7282
Causata, Inc. is a leading provider of Customer Experience Management (CXM) software. Built on an HBase big data architecture, our predictive analytics and real-time omni-channel offer management applications enable B2C companies to create meaningful customer experiences through data. Our industry-specific applications help companies increase cross-selling and customer acquisition while reducing churn. Founded in 2009 and funded by Accel Partners, Causata’s headquarters are in San Mateo, California with a development office in London, England.